Detroit Auto Show returning to January slot
(CBS DETROIT) - The annual North American International Auto Show is moving back to its January slot after the last few years hosted in the fall, according to organizers on Thursday.
The show will not happen this year, and instead will debut in January 2025 in downtown Detroit.
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Organizers say the event will kick off on Jan. 10 and through Jan. 20, with the charity preview scheduled on Jan. 10 and public days on Jan. 11-20.
"Our primary goal is to create an impactful auto show and showcase our great city and industry. After discussions with numerous partners, we believe a January date absolutely makes the most sense," read a statement. "In a constantly changing global automotive landscape, this update reflects our efforts to continue to reimagine the Detroit Auto Show with keeping an eye on what matters most – getting people excited about cars."
The show returned in September 2022 after a three-year hiatus, featuring indoor and outdoor activities.
"Our partners in the hospitality industry were not thrilled with the original move to September so I believe they'll be thrilled to see it come back," said Visit Detroit CEO Claude Molinari.
Leaders believe surrounding businesses will see the date change as beneficial. Historically, the show would take place in the winter, which is considered the shoulder season.
A date change opens the door for other events to take its place.
"We get a huge January show, and we still can book a big September show. It really works to our benefit because January is not a big month," Molinari said.
It is unclear the monetary impact the move could have for the city of Detroit.
